SERVICES
D.R.I.V.E.
METHODOLOGY
Define
Start by defining the opportunity:
What are we trying to solve?
Who are we designing for?
Where will the solution exist?
When do we have to deliver?
RESEARCH
Targeted research and analysis of:
User Insights
Competitive Landscapes
Category Innovations
Industry Trends
IDEATE
Explore and externalize ideas for review:
Concept Generation
Journey Mapping
2D + 3D Idea Visualization
Study Models + Prototypes
VERIFY
Stakeholder and end user validation:
Stage-gate Presentations
User Surveys + Testing
Engineering Verification
Compliance Approval*
EXECUTE
Enhance and engineer concepts:
Incorporate Feedback
Cross-functional Collaboration
Finalize Digital Assets (2D + 3D)
CMF + DFM
01
DESIGN
PRODUCT DESIGN + DEVELOPMENT
REsearch
IDEATION
MODELING
SPECIFICATION
BRAND DESIGN + IDENTITY
DISCOVERY
BRANDING
02
IDEAtion
COLOR
EXPRESSION
03
STRATEGY
DEVELOPMENT + GROWTH STRATEGY
Assortment
brand language
consistency
