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Kirk Morris

Industrial Designer | Industrial Engineer | Problem Solver

  • Portfolio
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  • About
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Kitchen Tools & Gadgets

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RE measuring spoons.png
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RE mixing bowls grey.png
RE mixing bowls blue.png
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Storage & Organization

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RE toiletry caddy navy.png
RE toiletry caddy turq.png
RE mens toiletry caddy grey open.png
RE mens toiletry caddy navy open.png
RE multipurpose caddy dotted turq.png
RE bedside caddy grey.png
RE bedside caddy navy.png
RE mesh shower caddy dotted turq.png
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RE wire shower caddy turq.png
RE wire shower caddy navy.png

Bath

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RE laundry backpack turq.png
RE mesh popup hamper grey.png
RE mesh popup hamper navy.png
RE laundry bag machine.png
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RE mesh laundry melon.png
RE liftoff hamper grey.png
RE liftoff hamper turq.png

Laundry

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RE 10 shelf turq lifestyle.png
RE 10 shelf grey lifestyle.png
RE 6 shelf turq lifestyle.png
RE 6 shelf grey lifestyle.png
RE fabric bin turq lifestyle.png
RE fabric bin linework grey lifestyle.png
RE OTD shoe turq lifestyle.png
RE underbed bin grey.png

Closet & Underbed

 

Design Brief

Dorm and small space living presents a unique challenge in Storage and Organization categories. Guest Insights information indicates that this guest is looking for solutions that allow for flexible, smarter use of space. Often the space is shared, which indicates that there may be a desire for personalization or customization elements. Often additional design challenges are present including the need for portability and lack of ability to anchor items to walls.

Through understanding the Back To College guest needs, develop and test concepts and show potential business outcomes and guest impact.

Process

Competitive Landscape
Competitive Landscape

Research began with identifying other key retailers within the college and small space living product category.

Guest Surveys
Guest Surveys

Fellow interns helped by sharing their college living experiences, specifically desired improvements within the living room, bedroom and dining spaces.

Brainstorming
Brainstorming

In addition to more indepth market analysis, a cross section of participants were selected to identify product opportunities.

Brainstorm Outcomes
Brainstorm Outcomes

Information from several brainstorming sessions was captured using a matrix which paired product categories with functionality attributes.

Preliminary Ideation
Preliminary Ideation

With key focus areas identified, ideas were generated keeping in mind brand principles and retails.

Hamper Ideation
Hamper Ideation

Concepts explored convenience through:
- built in detergent dispensers
- grow-as-you-fill hampers
- modular systems

Backpack Ideation
Backpack Ideation

Solutions focused on the end-to-end laundry experience:
- ease of loading
- comfort while carrying
- unloading quickly (both soiled and folded clothes)

Backpack Refinement
Backpack Refinement
Hamper Refinement
Hamper Refinement
Finished Product
Finished Product

Ultimately the backpack hamper concept was selected and developed as my first mass produced design in addition to my first design patent.

©2018 Kirk Morris. All Rights Reserved