Housewares
Led color and pattern updates as well as introduction of new product silhouettes. Cross functional team collaboration to coordinate delivery for both Storage & Organization and Kitchen categories.
Kitchen Tools & Gadgets
Storage & Organization
Bath
Laundry
Closet & Underbed
Design Brief
Dorm and small space living presents a unique challenge in Storage and Organization categories. Guest Insights information indicates that this guest is looking for solutions that allow for flexible, smarter use of space. Often the space is shared, which indicates that there may be a desire for personalization or customization elements. Often additional design challenges are present including the need for portability and lack of ability to anchor items to walls.
Through understanding the Back To College guest needs, develop and test concepts and show potential business outcomes and guest impact.
Process
