This assortment of kids garden tools and accessories was developed for Target's Circo™ brand. I led research, design and vendor matrix coordination through approval and production.

While the Circo™ brand was established in other kids categories at Target, I was eager to translate the fashionable and fun characteristics to a more utilitarian segment. This project gave the chance for front-end guest involvement. Initial concepts were rapidly generated and preliminary patterns were created to gauge interest at a Kids Research Fair. Real world, practical advice from kids and their parents guided development of each item.