Dorm and small space living presents a unique challenge in Storage and Organization categories. Guest Insights information indicates that this guest is looking for solutions that allow for flexible, smarter use of space. Often the space is shared, which indicates that there may be a desire for personalization or customization elements. Often additional design challenges are present including the need for portability and lack of ability to anchor items to walls.
Through understanding the Back To College guest needs, develop and test concepts and show potential business outcomes and guest impact.